A new listing launch clean is the one-time deep clean a Miami rental gets before its first guest, covering cabinet interiors, appliances, windows and everything a standard turnover skips. It's priced closer to a seasonal deep clean than a regular turn — local Miami providers publish $100–$425 — since a first guest has no host history to weigh against what they find.
A launch clean happens exactly once per listing — before the very first guest, not on the recurring schedule that follows after. Every cabinet interior, every appliance interior, every window gets the kind of attention a guest-to-guest turnover has no time for, because there's no next guest arriving in a few hours to force a shorter job.
The stakes are different too: a brand-new listing has no run of past reviews telling a guest the place is usually this clean, so the first guest's experience is the whole track record. Miami STR Cleaning carries a 4.6 rating across 51 Miami reviews of its own; a host launching a listing with zero reviews is relying entirely on what that first guest actually finds when the door opens.
What's covered in a launch clean that a normal turnover skips?
A standard turnover focuses on what a guest touches between one stay and the next — beds, bathroom, kitchen surfaces, floors. A launch clean goes inside the cabinets, inside the oven and refrigerator, along the window glass and the tracks, and into corners that only get noticed by someone looking at the space for the first time. It sits closer in scope to a seasonal deep clean than to a Friday-to-Sunday turn.
What does a launch clean cost compared to a regular turnover?
Local Miami providers price seasonal deep-clean-scope work at $100–$425, and a launch clean falls in that range rather than in typical turnover pricing, since it's a longer job done once instead of a quick reset done weekly. Miami STR Cleaning quotes it separately from the recurring turnover rate for the same reason — it isn't part of the regular schedule.
Do I need a launch clean before every relisting, or just the first time?
Just the first time a listing goes live — after that it moves onto the regular turnover schedule. A listing that's been off the platform for months and is relisting cold is worth treating the same way, since the same no-reviews-yet risk applies.
Can the launch clean happen before listing photos are taken?
Yes — most hosts book it right before photos, since a freshly deep-cleaned property photographs better than one that's only had a standard turnover. Coordinate timing with Miami STR Cleaning so the crew and the photographer aren't in the unit at the same time.
Does a launch clean cover all of your service areas?
Yes — launch cleans run across the same 20 service areas as regular turnovers, so a brand-new listing anywhere in that coverage area can book one before its first guest arrives.